Using multimedia approaches to enhance parenting
We have run a number of studies testing ways of using multimedia approaches, including TV and web-based information, to help parents. The Great Parenting Experiments ran research studies alongside an ITV series, "Driving Mum and Dad Mad". The studies showed that watching a high quality TV series about parenting, which followed families taking part in an evidence-based parenting programme led to positive changes in family life for viewers.
Outputs from the research
Calam, RM, Sanders, MR, Carmont, SA, Miller, C & Sadhnani, V, (2008) Can technology and the media help reduce dysfunctional parenting and increase engagement with preventative parenting interventions? Child Maltreatment, 13(4) 347-361.
- Project information: Using multiplatform approaches to enhance parenting
- Great Parenting Experiment: The Effects of Media Based Delivery of Parenting Advice on Anti-Social Behaviour in Children